You've probably seen Samsung commercials promoting a new technology (called NFC) that lets smartphone users exchange data just by tapping them together. My latest column at NewsFactor explains why NFC is destined to succeed:
Proponents say that near field communications (NFC) will change the world. With a simple tap of your mobile phone you’ll be able to pay for things, download information from posters, and open doors.
Many tech pundits, however, are skeptical about NFC. Some say there are better ways to do the same things. Others think NFC has a critical mass problem: Retailers won’t invest in NFC infrastructure until everyone has NFC handsets, and manufacturers won’t make NFC a standard feature on handsets until NFC infrastructure becomes ubiquitous.
The skeptics are mistaken. Retail businesses will flock to NFC once they see that it speeds checkout and creates new opportunities for interacting with customers. Consumers will warm to NFC when they discover that its tap-and-go operation is simple, convenient, and puts them in control.