Individualism

Google CEO Eric Schmidt recently said “Between the birth of the world and 2003, there were five exabytes of information created. We [now] create five exabytes every two days.”

I don’t know how reliable the first number is, but I’m sure that digital, online technology has spurred phenomenal growth. Digital, online technology makes it easier and more cost-effective to produce, store, and distribute content. That much is obvious.

What’s less well known is that it’s now possible to measure everything. By that I mean (for starters) everything you do, everywhere you go, everything you say, and everything you read, listen to, and watch. It’s also possible to measure the behavior of groups of people, companies, countries, markets, and the entire world.

Isaac Asimov foresaw the possibility of using math to predict the future—at least in its broad outline. He based his Foundation science fiction series on what he called the science of psychohistory. However, Asimov believed that psychohistory would not be accurate enough to predict smaller scale events in the distant future.

An important question emerges: are predictions about smaller scale events unreliable because the laws of physics get in the way? It may be impossible to predict small scale events well into the future, but there’s plenty of evidence that we can predict near-term, small scale events. This is what game theory, behavioral targeting, and sociophysics are all about.

I’m concerned that the propensity to measure and record everything could be harmful to individuals. This information could be used against us in subtle and not-so-subtle ways. Plus, those who collect and analyze the data would have a huge advantage over individuals.

If privacy is dead, so is individual freedom. Avoid, as much as possible, being tracked and profiled.

I remember when people were responsible for their own actions. If you committed a violent crime, people weren't as willing as they are today to accept explanations, such as past traumatic experiences, designed to diminish your culpability. And you certainly couldn't get away with saying that a debate about the location of a mosque caused you to embrace violent extremism.

Something has gone very wrong.

In an Associated Press article by Rachel Zoll, NYC mosque debate will shape American Islam, graduate student Adnan Zulfiqar suggests that the debate over a proposed mosque at the site where nearly 3,000 Americans were massacred could "make" some American Muslims turn radical:

"They're already struggling to balance, 'I'm American, I'm Muslim,' and their ethnic heritage. It's very disconcerting," said Zulfiqar, 32, who worked for former U.S. Sen. Max Cleland, a Georgia Democrat, and now serves Penn's campus ministry. "A controversy like this can make them radical or become more conservative in how they look at things or how they fit into the American picture."

Is this a plea for fairness or a threat?

Consider the facts. There are thousands of mosques in the U.S. Almost immediately after the 9/11 attacks, our leaders declared that "Islam is a religion of peace" and that the attackers represented a perversion of that religion. There have been very few attacks against Muslims in the U.S. since then. The American people are fair-minded and tend to judge people, as Martin Luther King implored, by the content of their character.

Opposition to the proposed Ground Zero mosque is perfectly legitimate. There are well over 100 mosques in New York City. Opponents urge the developers to build anywhere but the site of the World Trade Center attack. A number of Muslims have spoken out against the proposed mosque at Ground Zero.

Part of the problem is that radical Muslims do not accept individual rights as enshrined in the US Constitution. We adhere to the principle expressed in the saying "I disapprove of what you say, but I will defend to the death your right to say it." Radical Muslims have responded violently to books and even cartoons that disparage Islam. When Adnan Zulfiqar suggests the controversy surrounding the proposed Ground Zero mosque could "make" some Muslims embrace extremism, he is simply demonstrating that he is not comfortable living in a free society.

The US Constitution protects every citizen's right to practice his or her religion. But it's important to understand that the Founders believed that religion and the proper functions of the state are two distinct spheres. The US Constitution does not guarantee the right of Muslims—or anyone else—to impose their values on others or to threaten violence when they don't get their way.

Esther Dyson always brings a unique and nuanced perspective to issues. Speaking at the Health 2.0 Goes to DC conference, Esther proposed that the health ecosystem consists of three markets: Health Care 1.0, Bad Health, and Health Care 2.0. I'm glad she emphasized some of the challenges faced by the nascent Health 2.0 market. But lumping drug abuse, processed foods, and lack of exercise together and calling it the "Market for Bad Health" is a bad idea.



Whether she intended it or not, Esther implies that to varying extents the tobacco, processed foods, automobile, alcoholic beverage, and television industries all make at least some of their money by damaging people's health. I don't think that's true. For example, some processed foods contain added vitamins; others remove natural ingredients that are harmful to people with specific allergies or medical conditions. There is also a legitimate place for foods offering benefits such as convenience or long shelf life.

You could certainly argue that the tobacco industry makes money by damaging people's health--though some smokers live long lives. But there is nothing inherently wrong with food processing (or automobiles and even alcoholic beverages). Some processed foods contain potentially harmful ingredients, just as some natural foods may be improperly handled or stored. For most people, it's probably fine to eat foods containing additives or preservatives once or twice a week. Can the same be said about eating contaminated natural foods?

But what worries me most is that calling a range of products and services the "Market for Bad Health" is an invitation for excessive government intervention and perhaps even social regimentation. We have to accept that some people will choose unhealthy lifestyles regardless of how many educational programs and regulations are created. Plus, many government programs and regulations have unintended consequences. Some things are harmful in ways that are obvious, but beneficial in ways that are not well recognized.

Because if we want to empower individuals to manage their own health and health care--and that to me is the primary virtue of Health Care 2.0--we need to let them make real choices.

I am somewhat dismayed that less than 50% of Americans recognize that big government endangers individual rights. The good news is that 15% are undecided. These are the results of the Rasmussen Poll announced today.

You only need to study history or visit a cross section of the world's countries to know that wherever there is a lack of freedom of speech, freedom of religion, or freedom of assembly there is sure to be big, despotic government.

Sadly, young people today are rarely taught that the Founders of our country were the first to approach the design of government from a scientific perspective. The Founders examined forms of government past and present with the purpose of architecting a government that recognized the people's unalienable right to "life, liberty, and the pursuit of happiness." It was the brilliantly conceived system of checks and balances that made it work and, for the most part, endure.

It's also sad that 37% of adults believe that big government is a protector of individual rights. Though it's not surprising: even police states have supporters. We've seen this recently in Iran, where a brutally oppressive theocratic government still manages to stage mass rallies in its support and has no trouble finding people willing to beat and kill peaceful protesters. I doubt that 37% of Americans would support a police state, but I'm fairly sure they would be willing to trade some of their individual freedoms for the illusion of government-guaranteed financial security.

The real question is: how determined are the 48% to fix things?

The following is a transcript of Benjamin Netanyahu's statement regarding the attempt to create an unrestricted supply line to the Hamas terrorists:

Once again, Israel faces hypocrisy and a biased rush to judgment. I'm afraid this isn't the first time.

Last year, Israel acted to stop Hamas from firing thousands of rockets into Israel's towns and cities. Hamas was firing on our civilians while hiding behind civilians. And Israel went to unprecedented lengths to avoid Palestinian civilian casualties. Yet it was Israel, and not Hamas, that was accused by the UN of war crimes.

Now regrettably, the same thing appears to be happening now.

But here are the facts. Hamas is smuggling thousands of Iranian rockets, missiles and other weaponry - smuggling it into Gaza in order to fire on Israel's cities. These missiles can reach Ashdod and Beer Sheva - these are major Israeli cities. And I regret to say that some of them can reach now Tel Aviv, and very soon, the outskirts of Jerusalem. From the information we have, the planned shipments include weapons that can reach farther, even farther and deeper into Israel.

Under international law, and under common sense and common decency, Israel has every right to interdict this weaponry and to inspect the ships that might be transporting them.

This is not a theoretical challenge or a theoretical threat. We have already interdicted vessels bound for Hizbullah, and for Hamas from Iran, containing hundreds of tons of weapons. In one ship, the Francop, we found hundreds of tons of war materiel and weapons destined for Hizbullah. In another celebrated case, the Karine A, dozens of tons of weapons were destined for Hamas by Iran via a shipment to Gaza. Israel simply cannot permit the free flow of weapons and war materials to Hamas from the sea.

I will go further than that. Israel cannot permit Iran to establish a Mediterranean port a few dozen kilometers from Tel Aviv and from Jerusalem. And I would go beyond that too. I say to the responsible leaders of all the nations: The international community cannot afford an Iranian port in the Mediterranean. Fifteen years ago I cautioned about an Iranian development that has come to pass - people now recognize that danger. Today I warn of this impending willingness to enable Iran to establish a naval port right next to Israel, right next to Europe. The same countries that are criticizing us today should know that they will be targeted tomorrow.

For this and for many other reasons, we have a right to inspect cargo heading into Gaza.

And here's our policy. It's very simple: Humanitarian and other goods can go in and weapons and war materiel cannot. And we do let civilian goods into Gaza. There is no humanitarian crisis in Gaza. Each week, an average of ten thousand tons of goods enter Gaza. There's no shortage of food. There's no shortage of medicine. There's no shortage of other goods.

On this occasion too, we made several offers - offers to deliver the goods on board the flotilla to Gaza after a security inspection. Egypt made similar offers. And these offers were rejected time and again.

So our naval personnel had no choice but to board these vessels. Now, on five of the vessels, our seamen were not met by any serious violence and as a result, there were no serious injuries aboard those ships. But on the largest ship, something very different happened.

Our naval personnel, just as they landed on the ship - you can see this in the videos - the first soldier - they were met with a vicious mob. They were stabbed, they were clubbed, they were fired upon. I talked to some of these soldiers. One was shot in the stomach, one was shot in the knee. They were going to be killed and they had to act in self-defense.

It is very clear to us that the attackers had prepared their violent action in advance. They were members of an extremist group that has supported international terrorist organizations and today support the terrorist organization called Hamas. They brought with them in advance knives, steel rods, other weapons. They chanted battle cries against the Jews. You can hear this on the tapes that have been released.

This was not a love boat. This was a hate boat. These weren't pacifists. These weren't peace activists. These were violent supporters of terrorism.

I think that the evidence that the lives of the Israeli seamen were in danger is crystal clear. If you're a fair-minded observer and you look at those videos, you know this simple truth. But I regret to say that for many in the international community, no evidence is needed. Israel is guilty until proven guilty.

Once again, Israel is told that it has a right to defend itself but is condemned every time it exercises that right. Now you know that a right that you cannot exercise is meaningless. And you know that the way we exercise it - under these conditions of duress, under the rocketing of our cities, under the impending killing of our soldiers - you know that we exercise it in a way that is commensurate with any international standard. I have spoken to leading leaders of the world, and I say the same thing today to the international community: What would you do? How would you stop thousands of rockets that are destined to attack your cities, your civilians, your children? How would your soldiers behave under similar circumstances? I think in your hearts, you all know the truth.

Israel regrets the loss of life. But we will never apologize for defending ourselves. Israel has every right to prevent deadly weapons from entering into hostile territory. And Israeli soldiers have every right to defend their lives and their country.

This may sound like an impossible plea, or an impossible request, or an impossible demand, but I make it anyway: Israel should not be held to a double standard. The Jewish state has a right to defend itself just like any other state.

Thank you.

Collectivists have been with us since the beginning of recorded history, and will probably be with us for as long as the human race exists. But the popularity of collectivism ebbs and flows.

My theory is that the more prosperous a civilization becomes, the more its idle rich (and just plain idle) are able to indulge in Utopian dreams of a more egalitarian (and necessarily regimented) society. It’s only after the dead bodies are counted that most people recoil from collectivism.

Sadly, we seem to be experiencing another rising tide of collectivism. We are confronted at every turn by exhortations to be good team players, to serve others, and to “give back to the community.” We are asked, as individuals, to make sacrifices to save the planet, reduce the cost of health care, and support an ever-expanding roster of government programs. If you act in your own self-interest, you are bad. If you serve the faceless crowd, you are good.

But questions continue to nag me. If it is better to give than to receive, shouldn’t we do more to ensure that only those truly in need receive? With so much giving going on, it’s hard to imagine there isn’t a great deal of illicit receiving. Personally, I wonder about politicians whose wealth cannot be explained by their comfortable (but hardly extravagant) salaries.

One of the most important indicators of the success of a false ideology is how people frame the issues. You know you are in trouble when the ideology’s language and assumptions are built into almost every discussion. False ideologies are often draped in “fairness” and “the common good,” while anyone who disagrees is labeled “greedy” or “an extremist.”

It never ceases to amaze me how collectivists invent new theories, lexica, and excuses whenever they need them. During the 1930s, it was the workers versus the bosses. During the 1960s, it was the students versus The Establishment. Now it is members of the community versus anyone who believes in limited government.

You know it’s time to worry when collectivists start rewriting (or worse, inventing) history to prop up their ideas. In fact, I was prompted to write this post by Matt Ridley’s essay in this weekend’s Wall Street Journal: Humans: Why They Triumphed.

Ridley claims the reason humans have been so successful (compared to other species) is “collective intelligence.” That phrase is no doubt music to the ears of collectivists. To individualists, however, it is (like “the wisdom of crowds”) an oxymoron. Worse, it leads Ridley to conclude that “innovation is a collective enterprise.”

Ridley conflates the accumulation and exchange of knowledge with collective action. Here is my illustration of how this gets it all wrong. Danish scientist Hans Christian Oersted noticed in 1820 that a compass needle was deflected when an electric current in a nearby wire was switched on or off. British experimenter Michael Faraday followed up that finding and made a series of discoveries of his own about electromagnetism. While it’s fair to say that Faraday built on Oersted’s work, it would be quite a stretch to say they were engaged in collaborative research.

When you boil it all down, Ridley claims that printing, communicating, trading, and even specialization all show that innovation is a group activity. He’s right when he asserts that most of today’s products—whether a computer or a simple pencil—are too complex to be made by an individual. (Sure, manufacturing is generally a group activity.) But he appears blind to the fact that most products result from innovations made by individuals—often in the face of collective resistance.

In 2007, Gary Kasparov published How Life Imitates Chess, a book drawing parallels between success on the chessboard and success in the boardroom. I’ve gotten glimpses of how he operates in both realms.

In 1999, Kasparov played an online chess match titled “Kasparov versus the World.” The game provided a great opportunity to observe a creative individual battling against the wisdom of the crowd (in this case, with a panel of experts on their side). As you might expect, the world played a very safe and sound game. Kasparov employed just enough subtlety and surprise to score a victory. He understood who he was up against and fine-tuned his strategy for a very smart but ultimately predictable opponent.

The contest reminded me of the difference between a standards committee and an inventor. A standards committee is good for dotting the i’s and crossing the t’s. But if you want to do something that has never been done before, you need imagination and daring.

I had my next encounter with Kasparov ten years later. In 2009, my son entered the U.S. Chess Federation SuperNationals chess tournament in Nashville, Tennessee. Kasparov was the keynote speaker at the opening ceremony. But first, we had to listen (for what seemed an eternity) to USCF dignitaries thanking the many people who put the event together. Finally, Gary Kasparov was introduced, and his words immediately resonated with the predominantly young audience. He talked about how, during his youth, he hated opening ceremonies because of the boring speeches—he couldn’t wait to start competing. The audience roared with delight.

There is much wisdom in How Life Imitates Chess. My favorite line is “Better decision-making can’t be taught, but it can be self-taught.” Modern educators either don’t believe it or won’t admit it, but most learning is an individual activity.

Many of us welcomed the World Wide Web as a liberating technology. The Web promised to perfect the capitalist system: from now on, all markets would be global and all transactions would occur at the speed of light. Consumers would have instant access to information on any subject. No government would be able to stem the free flow of facts and opinions. With anonymous but verifiable digital cash, even oppressive taxes could be circumvented.

It turned out we were just a tad too optimistic.

It’s not acknowledged as often as it should be, but a falsehood travels as fast as the truth on the Internet. Breaking news stories often contain inaccuracies that spread quickly across the Web—even after the original report has been corrected. There is much good information on Wikipedia, but there is also some bad information. You should not always believe what you read—whether it’s in a book or on the Web.

My wakeup call came about ten years ago when online activists began promoting “direct democracy.” The activists claimed that the United States was established as a representative democracy primarily because at that time there was no simple and timely way to poll a geographically scattered population on the issues as they came up. Thanks to the Internet, it was now possible to directly poll the people, so we could do away with elected representatives. I knew that wasn’t the real reason we are a representative republic and that “direct democracy” was simply mob rule in new clothing.

On balance, it still seemed that the Internet was a liberating technology. A falsehood could spread quickly, but the truth would never be far behind. Though some people were calling for government regulation of the Internet, most users understood the Internet succeeded because it was self-regulated. Besides, no single entity could really control the Internet. There is no central point of control; on the Internet, most of the power resides at the edges. Getting on the Internet is easy and inexpensive for content publishers. And digital technology makes it easy to operate anonymously—beyond the reach of censors.

Still, one point continued to nag me. During the 20th century, several writers warned that if we weren’t careful technology would be used to pacify, manipulate, and even oppress us. Their books, films, and television programs depicted several different dystopian futures. The warnings were particularly hard to ignore because some of what they predicted was already happening.

Patrick McGoohan’s television series The Prisoner, Aldus Huxley’s book Brave New World, and George Orwell’s novel 1984 are three important examples.

In The Prisoner, McGoohan plays a secret agent who resigns only to be abducted and brought to a place called The Village. Both wardens and prisoners are addressed only by their assigned numbers. A variety of high-tech psychological techniques are used in a relentless effort to get Number Six (McGoohan) to disclose why he resigned. The Prisoner foreshadows the Web in that individuals are known by numbers (analogous to IP addresses) and elaborate schemes are used in order to extract private information (analogous to phishing attacks).

Huxley’s Brave New World depicts a futuristic, class-based society in which people are created in test tubes and trained from infancy to serve defined roles. Technology is used to keep everyone happy—and somewhat numb to reality. Huxley also believed that in the future people would be controlled through subliminal suggestion. In retrospect, the most worrisome thing about Brave New World is how willingly people give up their individual sovereignty for hedonistic pleasures. Though some Internet users still worry about privacy, many more seem comfortable trading their privacy for perks such as free email (example: Gmail).

Orwell’s novel 1984 graphically depicts how brutal leaders might use technology to brainwash, control, and spy on citizens. Big Brother’s primary tool for controlling the upper and middle classes is the “telescreen”—a combination television and surveillance camera. That was a pretty good guess—given that Orwell wrote his book in the late 1940s. Even today, most users probably don’t realize how much information they reveal about themselves when they use search engines, social networks, and cloud computing. A video camera can see your body; a Web access device is a window into your soul.

Do we really have something to worry about? A handful of online companies—most notably Google but also companies such as Facebook—have the ability to gather data on hundreds of millions of users day in and day out. Most of us can hardly begin to imagine what that information reveals about the behavior of individuals, groups, and humanity as a whole. Meanwhile, the U.S. is moving rapidly towards Crony Capitalism, a system in which leading politicians and powerful government agencies forge special relationships with a few large corporations. And there are many examples of how the Web is being used to mislead us—from altering digital photographs to manipulating search results.

Yes, it’s time to start worrying.

I confess that I have done a complete turnaround on this issue.

Ten years ago, I felt that privacy activists were trying to make life difficult for online businesses and were inhibiting development of powerful "personalization" technology. I saw little difference between visiting a Web site and walking into a bricks and mortar store. The word "privacy" does not appear in the Bill of Rights.

Now I fear that PCs and other devices with Web access are becoming the Telescreens depicted in George Orwell's classic dystopian novel, 1984. These devices are two-way, and they are increasingly used to gather information about us. More than most people realize.

And wouldn't you know it: as my concern grows others seem to be backing off. They don't care that their e-mail is being scanned. They don't mind storing their personal documents in the cloud. They don't mind that their location is being tracked by their mobile phone. See Declan McCullagh's article at CNET news.

Now we really have something to worry about.

Through her Little House series of books, author Laura Ingalls Wilder became one of the leading exponents of self-reliance. The original eight volumes depict life growing up on a frontier family homestead during the 1870s and 1880s. I first read these books as an adult, fascinated by Ingalls Wilder’s description of how her father built a log cabin in Little House on the Prairie.

Technology is, at its most basic level, simply the application of knowledge. Ingalls Wilder’s books are filled with great examples of how resourceful pioneers lived off the land, worked out a system of division of labor with their neighbors, and overcame adversity. A log cabin is hardly what anyone would consider advanced technology, but it demonstrates how a little knowledge plus simple materials provided by nature can be used to great effect. Though it seems Ingalls Wilder’s father moved the family whenever he felt their current location was getting too crowded, at one point he worked for a railroad, and the family benefitted from transportation technology both as a source of supplies and for access to distant markets. Ingalls Wilder’s daughter Rose Wilder Lane would later take advantage of another technology, the printing press.

Today’s technology should be a much greater enabler of individualism—and to some extent it is. Think of the Internet as virtual printing press and virtual railroad rolled into one. However, the ability to make a living on your own is endangered by tax increases, copyleft, inflation, open source, net neutrality, and crony capitalism. And the reason is simple: many of our leaders have discovered that it is easier for them to amass unearned power and wealth under collectivism.

Where am I?

In the Village.

What do you want?

Information.

Whose side are you on?

That would be telling.

We want information… information… information...

You won’t get it.

By hook or by crook we will.

Who are you?

The new Number 2.

Who is Number 1?

You are Number 6.

I am not a number, I am a free man!


-- From the opening lines to most episodes of The Prisoner TV series starring Patrick McGoohan

I am frustrated and saddened when I hear friends or relatives say—or should I say brag?—that if their medical condition ever becomes hopeless then it is their wish that physicians withhold or remove artificial life support.

To Whom It May Concern: If my medical condition ever deteriorates to the point that some or all physicians consider my case hopeless, then it is my fervent wish that health care providers do everything they can to preserve my life and restore my health.

There are several reasons why I feel this way:

Life is short; we have all of eternity to be dead. What's the rush?

Telling health care providers to withhold or remove life support is like saying “I don’t value my life too highly, so don’t try your best to save me.”

Doctors are sometimes wrong. There have been many times that a patient recovered after doctors pronounced their case hopeless.

Committees of doctors are even more likely to be wrong. I don’t want a committee deciding that keeping me alive is too expensive or that pulling the plug on me will free up limited resources.

It is foolish to delegate decisions about your fate to others. People you don't know well or don’t know at all may become involved.

According to the Hippocratic Oath, doctors must “never do harm.” Allowing exceptions corrupts that oath.

Our schools and leaders implore us to put the common good above self interest. People are conditioned to believe that an individual on life support is a burden to everyone else. Now hear this: I am an individualist and I reject this view.

I love life and hate death. I have a wonderful family and, career-wise, am pursuing my dream. Even if my chance of returning to reasonable health is extremely faint, why would I preemptively extinguish that chance?

1. The larger government grows, the more corrupt it becomes.
2. The easier a law is to pass, the harder it is to rescind.
3. Any law that claims to protect rights that already exist will actually diminish those rights.
4. All new laws passed "for the common good" are actually for the empowerment and enrichment of politicians.
5. Laws enacted to help one group always harm everyone else.
6. All good things the government says happened thanks to regulation of commerce happened for other reasons.
7. Any development in science or industry that the government claims to have planned was going to happen anyway.
8. When politicians call industries or executives greedy, it means the politicians want a bigger piece of the action.
9. Citizens who oppose new legislation are always portrayed as villains.
10. Governments do not grant freedoms; they only take them away.

The individual is under attack from all directions. Students are instructed to work in groups. Businesses urge employees to be good team players. Politicians lecture us to serve our country, give back to our communities, and be our brother’s keeper. The media has discovered so many victim groups it’s hard not to identify with at least one.

Despite the abject failure of communism and the welfare state, our once free society is becoming increasingly collectivist. We are told that we must consume less, have fewer children, and pay higher taxes—all for the common good. I can’t help but notice, however, that the politicians who are most adamant about citizens’ duty to give are themselves often on the receiving end, living like billionaires at taxpayers’ expense.

Don’t get me wrong. I have nothing against cooperation or charity. I simply reject the charge that when we do things for ourselves we are being malicious.

Collectivists just don’t get it. In the pursuit of their own ambitions, individuals often do more for society than the most devoted altruists. It’s often the renegades who make the great discoveries and produce the great inventions. When Harvey Feigenbaum began writing about the use of ultrasound to examine the heart, none of the established medical journals would publish his papers. Nor would the journals publish Willem Kolff’s articles about implantable artificial organs. Society told them they were wrong—they knew they were right.

In future posts I’ll profile some of the greatest individualists and how they bucked the trend in education, science, business, and the arts.

About 15 years ago we hosted Steven K. Roberts when he passed through Chicago with his Behemoth, a computer and communications-laden recumbent bicycle. Steven is a life-long high-tech nomad, though on this trip he was soft pedaling Behemoth—transporting it cross country via truck, that is.

An image invoked by Steven during dinner at the Akai Hana restaurant in Wilmette, Illinois has stuck with me all of these years. We were talking about the bottlenecks to acquiring knowledge. Steven said “I wish there was a vacuum cleaner attachment for my brain so I can just suck in the information.”

And that brings me to the topic of this post: my reading philosophy. I don’t mean reading philosophers (though I’ve done my share of that), I mean my philosophy about reading. We already have a vacuum cleaner attachment for our brains—two of them, in fact—but it takes some thought and practice to get the most out of them.


Here are some of the things I’ve learned as a life-long, voracious reader:


Read the great books ASAP – Get your hands on Britannica’s Great Books of the Western World and read the entire set. Seriously. You can often find used sets for a fraction of the price of a new set at used book sales. (Don’t worry, the greatest books ever written haven’t changed much over the last 50 years.)

What can you expect to get out of reading the Great Books? You will acquire a wonderful foundation of knowledge. You will exercise your brain. And you will develop the discipline to be a Great Reader.

I recommend ignoring Britannica’s “reading plan” and attacking the set in chronological order. I don’t think it’s necessary to work through all of the geometry and mathematics, however. If you read every day, you should complete the set in less than five years. (I did it in 4.33 years.)


Take Evelyn Wood Reading Dynamics – I took the class about 20 years ago and it was well worth the fee. Most people can read faster and comprehend more just by learning good reading habits. Don’t “speak” the words in your mind and keep your eyes moving. A capable instructor can show you how to get more out of reading.


Work on more than one book at a time – I discovered that when I am reading and start to feel tired I can switch books and catch a second wind. These days I tend to work on 2-4 books at the same time. This approach works best with books in different genres or at least on different topics, however.


Read a variety of books – The quest for knowledge should be as broad as it is deep. I mainly read non-fiction, but it’s important to read an occasional novel. The more I read the more connections I see between what I’m currently reading and things I learned in the past. In the quest for knowledge, the sum of the parts is greater than the whole.


Be an empathetic reader, but limit your patience – I give every author a fair chance to convince me—even if the thesis of a book seems to contradict what I believe. However, my time is valuable and I won’t finish a book just because I started it. If I think a book is weak, I might switch to fast-scan mode, harvesting what little value I can find. I rarely pick books that turn out to be totally worthless, but it happens once in a while, and the sooner I stop reading them the less time will be wasted.


Start reading at 4:00 am daily – OK, it’s not for everyone. I only need 5-6 hours of sleep per night. I get the most reading done (about 2.5 hours on average) by starting before other family members get up. Life is too short to get to every book I want to read, but by starting early each day I can read 100 books per year.